Digital content and its rapid revolution has spawned a host of job duties related to management of content. The titles are many – content manager, digital content specialist, web content manager, webmaster, and so forth. So who are these content managers? And what do they really do?

A content manager is essentially a custodian of all digital content related to a website. Broadly speaking, that covers creating, updating, proofreading, archiving, and maintenance of all content in websites, emails, blogs, and video channels.

Developing business specific content, strategic deployment to maximise leads and engagement, and refining information also falls under the aegis of their duties. Along with fresh, innovative content to best convey the business perspective, they are capable writers with attention to detail.

Content Managers Responsibilities

Content managers are often the ‘fashion forward’ thinkers of a company. They are responsible for spotting trends, sourcing interesting information, conducting research, and publishing relevant content for readers and prospective users. The more relevant and appealing the information, the better the chances of meeting the business goals.

Equally, they must be adept at repurposing existing content, incorporate site feedback, and studying website traffic and analytics to identify the value offered by certain keywords. These days, they’re also expected to be keen observers of user experience, developing insights and suggestions regarding best ways to deliver content by altering layout, finding new content locations, running usability tests, and essentially identifying the engagement hot-spots of a website.

The best content managers often bring a good blend of creativity and leadership skills to the table. They may be required to work on stand-alone projects individually, or collaborate with:

  • Developers – to address technical challenges of content publishing
  • Writers – to produce fresh content, written or visual
  • Legal counsel – to cover all bases for terms, privacy, and legally accountable content
  • Community managers – for managing forums, blogs, webinars, or similar large scale projects
  • UX/UI architects – to explore new content delivery, layout, and user-testing opportunities
  • Graphic designers – to create fetching visual content for multimedia devices and platforms
  • Business analysts – to define the business goals, engagement targets, demographic, and budget guidelines for developing content.

Engaging Content Managers

Content management can be boring and time-consuming when you’re trying to run your own business.

With so many demands on your time, writing a blog or remembering to post on Instagram are things that can easily be overlooked or put off for another day. The thing is, they’re vitally important to the success of your business!

If you want to hand over the responsibility of managing your content to a guru who lives for blogging, Facebook likes, and hashtags, get in contact with us today.