With 15 years experience in the media, and as a leading parent blogger, Sophia Walker of Milk Drunk Diary shares her thoughts on exactly what it takes to be a Social network Superstar …

I joined the world of journalism and marketing back in the noughties– a time when Nokia’s ruled the world and ‘texting’ was the hip cool thing, everyone checked out ‘Heat Magazine’ and ‘Pals Reunited’ was as close as we pertained to social networking.Needless to state, the market has enormously evolved in this time.It was most likely circa 2008 when the world ‘new media

‘begun to end up being a buzzword. Till brands realised it wasn’t a trend and rebranded it to’social media ‘– not was it ‘new’ … it was developed and here to stay.Today social media is currency. If you’re young and savvy with a viewpoint and iPhone, you can set yourself up as a’ Vlogger ‘, broadcasting whatever from the fascinating to the inane, to a worldwide audience. If you’re a wordsmith and have some technical expertise, then you can end up being a blogger as I did. Or if you’re more of a visual type, then you can develop rather a following sharing your gallery on Instagram or Pinterest. There’s an outlet for everybody, these are just some of them.So why are brand names turning to social stars, over standard outlets? Well, it’s a basic answer– influence and reach.Traditionally, papers were one of the favored outlets for marketers to reach an audience, however newspapers are dying. The Guardian, for circumstances, might have a day-to-day readership of approximately 145,000, but the Mail Online has 2.3 million daily unique users.Zoella (@Zoella ), can reach 7.3 million fans on Twitter– 7

times more than The Times. While Perez Hilton– the initial blogger, has almost 2 million likes on his Facebook page alone.Social media is the buzz word of the century, and we the individuals are the stars.So how do you end up being a social media super star? Easy? No, not quite.Since anyone can set up as a blog writer, vlogger or online influencer, competition is huge– success is not instant.But look at some of the success stories and they have a typical

thread– they all have a passion for a specific niche, they provide abundant content, and they talk to their audience as’ one of them’.

And essential of all– they have actually worked tough to get where they are.Joe Wicks, The Body Coach– Mr’ Lean in 15′ has built an empire on simple to follow exercise routines and healthy meals. He’s relatable, consistent and a regular Joe … so to speak!Zoella again, a normal lady, sharing her ideas and talking to her audience, in a very comparable manner in which Tanya Burr did.So these are the lessons we can find out … 1. Have a Passion Whatever you choose to write, blog or speak about– make certain you like it. You don’t have to

be the world’s no. 1 authority on it, but without a passion, no-one’s going to purchase into you.2. Be relatable Put it this method, if you’re a

rich kid of Instagram publishing stories from your

Fiat Punto– it ain’t

going to work! You have to be’one ‘of your audience. Delightfully Ella embodies the person her fans want to be. She’s all about tidy living, organic products and a healthier way of life– something she knows

her readers worth. She is real to herself, her fans seem like she’s their pal. Which’s when you’re on to a winner.3. Know your niche If there’s something I’ve discovered blogging, it has to do with knowing your audience, and I’ve found that Twitter is the best location to chat to and discover more about them. If you do not mind getting technical, then download the Yoast widget or Jetpack to your blog to begin learning more about your audience– do they prefer certain posts, where

do they live, who are they? This will all help improve who you are talking to. Twitter Analytics is likewise another fantastic tool in comprehending when your audience best respond to communication and exactly what posts have been most successful. Facebook and Instagram also use such insight. My blog site Milk Drunk Diary started as a family site for moms and dads of any ages, I soon realised that it was aiming to cover excessive ground. I went back to my roots and stayed with what I know– being a brand-new parent, and concentrating on first-time moms and dads. It has served me well, taking a specific niche for myself and my readers.4. Stick at it Unless you’re very fortunate, you will not end up being well-known overnight. Competitors is difficult and it’s a test of attrition. Stick with it. If you can develop and share material for the sheer love of it, then that should be motivation enough– anything else is a perk.5. Engage with your audience . To be a social networks star, you have to be available, offered and a’pal’ to your audience. React to messages you receive on Twitter.

Share other posts you get on Facebook. Do’Snapchat ‘and Instagram Live so your audience can see your life behind the scenes. However keep in mind that this discussion is not simply one-way. Ask your readers their ideas, get them to be involved, run surveys and giveaways.

Above all, be yourself.Sophia has actually worked in the media for 15 years and is the founder and editor of leading moms and dad blog Milk Drunk Journal, follow her on Twitter, Facebook and Instagram at @MilkDrunkDiary Partners If you want to get involved with Bloggers Required, we’re always delighted to hear from prospective advertisers, newsletter sponsors and partners, just offer us a shout at hello@bloggersrequired.com!.?.! Blogging tasks Blog writers Required does not compose or suggest any association with, nor endorsement by or of, the product/service/brand/ organisation named in this blogging assignment, and is not responsible for the task contents or their authenticity. Please readour T&C s, blogger FAQ and ethical blogging guide prior to using to this blogging project UK– US


By | January 21st, 2017|Social Media Management|0 Comments