Ever wondered how to grow on Pinterest? It’s a misunderstood platform, many call it social media, but it is more search engine than social, which can help you drive a lot of traffic to your website. Utilising Pinterest as part of your marketing strategy means more leads will be generated, giving you the opportunity to close more sales…
As your list of followers grows, so too will the number of likes, comments, clicks and impressions your pins receive. You will also begin to see your content being repined, which will lead to even more followers. In this article, we will discuss 5 ways in which you can easily grow on Pinterest.
Five Ways to Grow on Pinterest
Connect to your website
Currently, there are over 3.8 billion people in the world who are using social media. Connecting your Pinterest account with your other social media profiles on your website is one of the best ways to create interest. Grouping all of your social media together is a quick and easy process:
- Add a “follow” button: These buttons are able to be placed anywhere on your website. However, it is a fairly common practice to put these “follow” buttons towards the bottom of your home page, or near your “About Us,” or “Contact Us” sections. For other social media accounts, this button is typically inserted into your profile section.
- Add a “profile widget”: “Profile widgets” are very similar to “follow” buttons, in that they identify the linked-account, and redirect the user to it. However, they are larger, and allow the user the chance to view some of the linked profile. For example, if you use a widget to link to your Pinterest account, the user will be able to see a selection of your pins.
- Add a ‘save’ button: When you add the ‘save’ button, a clickable Pinterest logo will appear on your website’s images. Readers can then click that logo and pin your post straight to their Pinterest boards (tip: if you make a pinnable image, you’re more likely to get more pins).
The most frequently visited social media accounts are those which are the most active. The more that you post, share or pin, the more opportunity your customers have to engage with you and your product.
- Pin every day: If you want your customers to keep coming back, then you need to give them a reason to. If you only pin when the inspiration hits you, your customers might lose interest while they’re waiting. Post every day! But beyond that, be selective of the time of day that you pin. Pay attention to user-trends. If 85% of your followers are online between 7 and 9pm, then pin within that window. That way you’ll have the best chance of your followers seeing it.
- Be aware of “red letter” days: As holidays approach, markets all over the world typically see a substantial increase in sales. “Red letter” days are the days leading up to that holiday, when companies begin to market and advertise relevant products and services. For example, if Valentine’s Day is approaching, and you provide floral purchase and delivery, February 1st would be a “red letter” day to pin photos of roses.
Follow other profiles
This one is fairly self-explanatory. The best way to engage with other like-minded Pinterest users is to follow them. Typically, when you follow another user, they will follow you, as well. However, if they do not, simply unfollow them later. You may be surprised how quickly your number of followers will grow if you implement this strategy (I hate this strategy on Instagram, as that should be a social platform, it’s more acceptable to do this on Pinterest).
- Comment on popular pins: Leaving a comment on a popular pin on someone else’s profile will expose your own profile and brand to many, many other users who may have no other interaction with you. This opens you up to a whole new demographic of potential customers.
- Mention others in your descriptions and comments: Mentioning other individual user or companies by name is another way to attract more eyes to your page. Don’t be afraid to “name drop.” In fact, other users generally appreciate this. And, if you’re lucky, those other users will start mentioning your business in their comments and descriptions, as well.
Don’t be afraid of “stealing” someone else’s pins! In fact, that is exactly what Pinterest is designed for! Giving like-minded people and businesses the opportunity to connect with one another over pictures and ideas is the whole point of the platform. It isn’t “stealing,” it is re-pinning. And most other users will appreciate having their photos and ideas shared with the world! You can also use this tactic to promote your individual boards. Unlike most other forms of social media, Pinterest isn’t used to “check up” on other people. People are attracted to the boards that they like, not necessarily the person or business who pinned it.
Keep your followers happy
This is another one that goes without saying. While times may have changed, and the customer is no longer “always right,” they do still expect companies will provide them what they want. Remain stable and consistent with your postings. Don’t be afraid to try new things, just don’t fly too far off the rails. You certainly don’t want to alienate your core followers.
- Run contests: A great way to keep your followers and customers engaged, is through the running of contests. You can entice users to participate by offering small rewards, such as gift cards, repins or “name drops.” You may be surprised by the success this brings to you.
- Stand out: Offering something fresh and unique is perhaps the best way to differentiate yourself from the competition. If you only ever pin the same types of things as everyone else, what is the incentive to your followers? Sure, there is customer loyalty, and that can be very strong, but it will only take you but so far. Sooner or later, your followers will expect something interesting to get excited about.
How To Grow On Pinterest: The Conclusion
As you can see, none of these steps are particularly difficult. Yet each of them has the ability to help you grow your Pinterest follower-list exponentially. If you’re ready to start getting serious about increasing your digital presence, and reaching a whole new demographic of potential customers, then creating your company’s Pinterest profile needs to be a top priority on your to-do list!