With so many people looking to improve SEO, radical changes and improvements in the way organisations advertise their goods and services will be experienced broadly this year. Many advertisers with a keen interest in SEO will attempt to improve their Google ranking and enhance visitors’ web experience.
SEO is important in that it helps you gain visibility for your website, generate quality traffic, and gives your business the credibility it needs to succeed and support your brand.
Here are 5 effective ways to improve SEO that you should employ this year to improve web experience and site visibility;
1. Join Webmaster Tools
Ensuring that your sites technical details are in perfect shape for both visitors and search engines can sometimes be a tall order. Luckily, Google and Bing both attempts to make it simpler through a suite of webmaster tools.
If your website hasn’t been enlisted with Google Webmaster Tools, this is the perfect time to do it. Delve into a little more research on how to do it successfully and effectively.
This will help you with details about your site’s speed and wellbeing, as well as any crawl errors Google finds plus other advantages.
2. Consider your keywords
Put yourself in a web searchers shoes- what kind of words are they likely to enter when they search for information? Make a list of possible words you think people may Google to find you. To realise even greater results, you can also do a bit of sleuthing in your site analytics.
Utilising Google Analytics to determine which keywords are most likely to generate traffic to your site can be quite easy. However, thanks to Google encoding keywords, this is now a little more difficult than in previous years.
Anyway, all is not lost- you can still figure out what kinds of content on your site generates most traffic by using analytics and then link it to the main keywords you used in those pieces of content.
You can start by collating the main words web visitors are likely to use with the keywords revealed by your analytics to attract guests to your site. These are the kind of keywords you will want to be all around your site.
3. Content is King!
Sloppy content will hardly work wonders for you. Today, content marketing has exploded rapidly making it even harder to be unique.
If you can’t do it yourself, then you must consult the specialists for the most complete. Useful, well-researched and engaging content will survive during content marketing.
By default, unique content attracts links, and this is sometimes called “link earning”. So without even knowing it, you might be doing SEO already- so effortlessly.
“Content” is not always about words- it can also be beautiful representations, how-to videos, free tools, and much more.
4. Make content worthy of being shared
Astounding content generally earns a tweet or a Facebook share. Today, social signals from Twitter and Facebook strongly correlate to Google’s index with good rankings.
This means that you have to make your content as simple to share as possible. Concentrate on share buttons that are highly visible, as well as optimised Meta descriptions.
Websites generate 7 times more mentions when they include social sharing buttons than those that don’t!
By expanding your presence on social media and embedding videos of your business in your content, you must be prepared to go the whole way so that you get in Google Page 1 ranking. In the end, a good ranking enhances your brand name amongst your customers and helps you build strong influence. To be able to be singled out from the crowded internet today, you must embrace all the latest updates by Google. The better SEO strategies you have, the more benefits you will have.
Employ these life-saving methods and get ready to drive customers to your website today!